Belabumbum is all about reminding moms and moms-to-be to slow down and savor the sweet moments. Founded by two friends in 2001, Belabumbum started out as a boutique lingerie line, producing in Brazil (the company name, pronounced bela-boom-boom, means “beautiful bum” in Portuguese). When the founders became mothers, their interest in maternity and nursing wear blossomed — along with their understanding of the importance of moms taking time to care for themselves. Featuring soft pima cottons, buttery bamboo, and elegant lace in lush colors and prints, Belabumbum’s garments are designed to encourage self-care and time spent snuggling with baby.
Why I love them: Their pajamas and activewear are what I lived in during those super big days of pregnancy and those super exhausting days of the 4th trimester. And I still wear the activewear for workouts. They are comfortable, supportive, and beautiful. And anything that makes you feel pretty while also being comfortable is an absolute necessity in my book! You can find Belabumbum here: